Working out of Brooklyn, where he was born, Floyd opened the doors to his design business in 1986 as FMR Design. Although the firm was small, the client names were big, including HBO and PanAm.
Under Floyd’s leadership, FMR Design grew to become Rappy & Company, Inc. with its office in the Tribeca neighborhood of Manhattan. As business grew, he moved to a larger space in Chelsea. Partnering with several PR agencies, he was able to grow the business while gaining experience in a wide breadth of categories including financial services, health & beauty, entertainment and luxury products. The firm’s work has won many of the industry’s highest awards. Their work has been published regularly in design annuals and
“Best of” books. Being a “boutique” firm, Floyd is able to continue his “hands-on” approach to design and management and maintains close involvement on every project. In 2014,
Floyd modernized his business model to be a virtual agency, where he oversees the firm’s core talent of designers and an office manager, as well as the curated team of designers, writers, strategists, programmers, media pros, photographers and videographers. Floyd maintains a studio in Westchester and a satellite office in midtown Manhattan. Floyd changed the name of his firm to Studio Rappy to reflect the digital work of a more modern, nimble and multi-disciplinary graphic design business. His expertise has been sought out by start-ups and global brands, including major brands such as Verizon, Delta Airlines, Pfizer, MetLife and the NFLPA, and not-for-profits such as the Robert Wood Johnson Foundation, W.K. Kellogg Foundation and Girl Scouts.
Floyd holds a BFA from the School of Visual Arts in New York City. He has also studied art and design at the Art Students League, the New York Academy, and The New School. In
addition, he completed an acceptance-based design course with the renowned graphic designer, Milton Glaser. Floyd has taught courses in graphic design, drawing, painting and calligraphy. As an Adjunct Professor at New York University he taught a popular course for corporate professionals called Graphic Design for Marketing Professionals.
For 20 years, Floyd served on the board of Project Sunshine, an international not-for- profit organization, based in New York City, serving hospitalized children and their
families. He also served on the boards of Northern Westchester Center for the Arts and the Katonah Village Improvement Society. Painting and drawing, a passion since early childhood, continues to be a large part of Floyd’s life. Over the years he has had several one man shows and has been included in many curated gallery exhibits. His paintings regularly sell and are included in several private collections.