Michele Schimmel, Health and Wellness Marketing Communications
Michele is a builder of health and wellness brands, high-functioning organizations, and top talent. Over the past 25 years she has become known in her industry as an energetic, inspiring leader who attracts and retains top talent and partners with health and wellness organizations to embrace innovation and reject the status quo. She has been sought out by numerous marketing communications firms for her leadership, and by some of the top health and wellness companies in the world for her signature “human-first” marketing mindset.
With a laser focus on KPIs and business impact, Michele works with cross-functional teams to create data-driven, integrated and ownable communications programs for products, franchises and organizations. Under her leadership, she has forged industry firsts, launched disruptive, award-winning campaigns and helpled define what great, modern healthcare communications looks like. Her extensive experience spans disease categories via partnerships with pharma, biotech, consumer health and non-profit organizations. Michele has deep expertise in – and love for – women’s health and marketing to women. She has spent a significant amount of her career working in the contraception, sexual health, feminine care and reproductive health spaces. Whether reaching women as patients, healthcare consumers, care partners or as the chief medical officers of the family, Michele has a unique understanding of what moves and motivates women, and an ability to translate this understanding into market-moving communications. Most recently, Michele led integrated marketing communications for Phexxi, a non-hormonal contraception for women. The Phexxi ‘House Rules’ campaign earned numerous industry awards including a Cannes Lion and Clio and importantly, grew brand awareness by 45%. Michele also led communications for the recent introduction of Veozah, a unique non-hormonal treatment for hot flashes associated with menopause, and for everlywell’s test to treat offerings.
Michele has been quoted in many industry articles, has spoken at SXSW, Ad Age and EMIDS and has been recognized as a HBA Luminary and ELITE Transformational Leader.